Salton Inc. Taking George Foreman Grills® To Australia
Number of pages:
20
ABSTRACT:
This is a 20 page paper that presents a business proposal to launch the George Foreman Grills® in the Australian market. Sections of the paper include: a beginning executive summary that includes the objectives, mission and key factors for success. An overview of Salton Inc.'s background (Salton makes the grills), which includes a brief timeline of major events; products and services offered by Salton Inc and a discussion of the Australian market; market analysis; strategy and implementation, including discussions of strategy, gaining a competitive edge, marketing strategy, positioning, distribution, sales forecasts and a potential partnership; logistics; an overview of the management plan for the Australian office; and a financial plan that includes a projected income statement and a projected cash flow statement. While some of the essay is hypothetical, the information regarding the company and the products as well as the market are factual. 2 Fiscal tables included. Bibliography lists 15 sources.
FILE NAME:
File: MM12_PGgrgfrm.rtf
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